Evolving Into A Developer
The 1st Pivot
Real Estate Advisory
With the advent of the Global Financial Crisis EPL got access to distressed properties requiring innovative solutions. The team experience in real estate allowed EPL to restructure distressed properties leading to their eventual revival and the company’s 1st pivot.
The 2nd Pivot
Real Estate Development
Playing to the strengths of the core team, EPL ventured into real estate development with their own project “Dawood Homes.” The project provided affordable housing consisting of 164 units of which 66% have been sold of which construction on 42% has been completed.
In addition EPL has partnered with a local blue chip group to develop a high-end apartment project in Lahore, Pakistan.
Future Direction
Innovation in Real Estate Development
Realizing the gap in availability of affordable housing versus the demand EPL has been exploring innovations in construction material, developer financing and end user financing tools.
EPL aims to leverage the latest innovations in construction materials to reduce costs, construction time, environment impact, and improve energy efficiency. EPL also aims to work with partner financial institutions to develop new financing tools to bridge the gap between demand for financing through alternative structures.
Metamorphosis
EPL has grown into a multi prong real estate solution provider. Today EPL has expanded through into provision of marketing and sales services. EPL has provided marketing, sales and lease services for multiple organizations such as Army Welfare Trust, DHA, PACE developers etc. In addition EPL has ventured into real estate development services through RIO Fortune Limited, another wholly owned subsidiary, which is currently developing a high-end apartment project with a large blue chip Industrial group.
Early Years
Entertainment Pakistan Limited was formed by real estate professionals in 2011. From the beginning the idea was to provide solutions for the masses. The early years saw EPL connecting with the masses through sports events such as ‘Dangal’, local wrestling events that has a traditional following. The venture then focused on taking such sports and entertainments events as traffic drivers into shopping malls, which were on an aggressive roll out.
